The Midwest is more than a place on the map. It is a lifestyle. Our high quality shirts will have you showing your pride in style. Super soft t-shirts and hoodies for super strong Midwest pride. The Midwest is the heart of the country for a reason. We are Midwestern for life.

Founded in Rockford, IL. The Midwest has been a part of us as long as we have been alive. We strive to bring every other person a chance to show off their Midwest pride and wear it proudly.  

We're a small family run business that started in 2017. We took our love for the Midwest and started spreading that love with our apparel.